Case study is an important pedagogical tool not only to facilitate classroom teaching, but is also a research tool used widely in academia and industry. As Robert E Stake puts forth, ‘case study method is a form of social enquiry’. Case studies are thus the lived experiences of people and organisations. Taking this forward, Fortune Institute of International Business (FIIB) too believes that case study method is an important tool for advancement of management research and practice. To further this purpose, FIIB though FIIB Case Research Centre (FCRC) aims to foster case writing skills in management community.
FCRC iterates that every business situation presents itself as a challenge for managerial skills. While some situations are more complex and far-reaching than the others, all decisions are equally important for the businesses in the overall landscape. On one hand, strategic decisions call for sharp business acumen and experience; on the other hand operational decisions call for tact and eye for detail. Businesses employ unique solutions to solve their problems which is often recorded as a case study. These case studies are a pedagogical tool to enhance teaching learning method in classrooms. It stimulates the students to integrate classroom-learning into problem-solving and its practical application in real life situations.
To stimulate management students, researchers, practitioners and academicians to showcase their case writing and presentation skills, Fortune Institute of International Business (FIIB) under the aegis of FIIB Case Research Centre (FCRC) is organizing the International Case Conference on 4th January 2020.
In receipt of suitable and quality cases, a book or a journal publication will be proposed.
Selected cases may be published (subject to adherence to quality) in: